Privacy Notice

Controller: Prime Tourism Group, S.C. (Prime Advanced Dentistry), Blvd. Kukulcán km 7.5, Punta Cancún, Hotel Zone, 77500 Cancún, Quintana Roo, Mexico. Email: contact@primeadvanceddentistry.com.

What we collect

Identity and contact details (name, phone, email, city, country, time zone, language); your request (treatment of interest, tentative dates); sensitive health data you choose to share (dental condition, X-rays, CT scans, photos, medications); browsing and attribution data (UTM parameters, ad click identifiers, IP address, browser); and recordings and transcripts of calls and conversations with our virtual assistant Maya and our team.

Why

Primary purposes: handle your request, evaluate your case, prepare a treatment plan and quote, schedule and remind you of appointments, coordinate your trip and aftercare, and meet legal obligations. Secondary (optional): send educational content and offers by email, SMS or WhatsApp.

Health data and consent

Under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (article 8), we process your health data only with your express consent, given through the corresponding checkbox and, where applicable, a verification code sent to your phone as an authentication mechanism. If you are a Washington State resident, this notice also serves as our Consumer Health Data Privacy Policy under the My Health My Data Act.

AI virtual assistant

Maya is an automated system and identifies herself as such at the start of every conversation. She is not a dentist and does not diagnose; every clinical evaluation is performed by a licensed professional. Calls are recorded for quality and to document your consent.

Automated communications (US and Canada)

With your authorization we may call or text you using automated dialing, AI-generated or prerecorded voice and automated text messages. Consent is not a condition of purchase. You can withdraw it at any time by replying STOP (or BAJA), telling Maya, or emailing us. Message frequency varies; message and data rates may apply. Reply HELP for help. For Canadian residents, this constitutes the express consent described in CASL; you may unsubscribe at any time through the link or by replying STOP.

Text messages (SMS)

We do not sell, rent or share your mobile number or SMS opt-in consent with third parties or affiliates for marketing or promotional purposes; they are used only by the providers that deliver the messages, under contract. Program details, how to opt out and how to get help: SMS Terms.

Sharing and processors

We share data with providers of telephony, messaging, artificial intelligence, scheduling, storage and analytics services in Mexico and the United States, under contract and only for the purposes above. We do not sell your data.

Your rights

You may access, correct, delete or object to the processing of your data, and withdraw consent, by writing to contact@primeadvanceddentistry.com. We respond within 20 business days.

Retention

We keep consent records and communications for as long as needed for the purposes above and applicable legal obligations; call recordings are kept 90 days unless legally required otherwise.

Changes

Updates will be posted on this page. Last updated: September 30, 2026.